Aquascutum | The History

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1861 | The Beginning:


EVERY SEASON WE DELVE BACK INTO OUR ARCHIVE FROM THE LAST 167 YEARS; TAKING INSPIRATION FROM ACTUAL PRODUCT, ORIGINAL DESIGN SKETCHES AND ADVERTISING IMAGERY TO HAND PICK A SELECTION OF TIMELESS ICON STYLES FROM OUR BACK CATALOGUE. THESE SILHOUETTES ARE THEN REWORKED FROM A FIT AND FABRIC PERSPECTIVE TO BRING THEM UP TO DATE, AFFORDING THEM A CONTEMPORARY TWIST. WE ALSO REVIEW THE PERFORMANCE & HANDLE OF THE GARMENT TO ENSURE WE REMAIN TRUE TO THE TIMELESS ORIGIN OF THE BRAND WHICH HAS BEEN BUILT UPON THE PILLARS OF INNOVATION, FUNCTION, QUALITY AND CRAFTSMANSHIP.

1888 | Climbing Everest 



ALL THE FABRICS ARE ACQUIRED FROM PREMIUM MILLS IN THE UK AND EUROPE WHICH ARE THEN MADE UP AND LOVINGLY CRAFTED WITHIN OUR EAST LONDON WORKSHOPS OR EUROPEAN COUNTERPARTS. FINALLY, ALL THE PIECES WITHIN OUR COLLECTION ARE LABELLED AND IDENTIFIED USING A UNIQUE WOVEN LABEL INSPIRED BY OUR BRANDING FROM A BYGONE ERA.

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1914-1918 | World War I



ALL THE FABRICS ARE ACQUIRED FROM PREMIUM MILLS IN THE UK AND EUROPE WHICH ARE THEN MADE UP AND LOVINGLY CRAFTED WITHIN OUR EAST LONDON WORKSHOPS OR EUROPEAN COUNTERPARTS. FINALLY, ALL THE PIECES WITHIN OUR COLLECTION ARE LABELLED AND IDENTIFIED USING A UNIQUE WOVEN LABEL INSPIRED BY OUR BRANDING FROM A BYGONE ERA.

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