Introducing the Aquascutum AW18 Campaign.

The new AW18 Campaign is shot by acclaimed fashion photographer Victor Demarchelier, born and raised in New York, the youngest son of the legendary photographer Patrick Demarchelier. Victor’s work has appeared in Vogue, Harper’s Bazaar, Interview, Numero, V.

The main theme for the Autumn Winter collection is a journey through the Northern landscapes and rugged terrains of Britain - rediscovering and remembering the craftsmanship, techniques and fabrics from a bygone era.

Taking direction from the theme of the collection, the brief was to create an iconic and modern concept linked to the wonderful Scottish landscape. The main focus is placed on products to showcase the quality and British essence that marks Aquascutum as one of the leading heritage brands.

A special space in the new collection has been dedicated to an unmissable capsule collection 'Aquascutum Heritage', which introduces a modern take on a selection of Aquascutum’s key heritage pieces.

The new collection will be available in our stores and online from Mid-August.

Head of Design: Ying Sy
Director and Photographer: Victor Demarchelier
DOP: Edward Gibbs
Male Model: RJ Rogenski
Female Model: Alexina Graham
Make-up Artist: Kay Montano
Hair Stylist: Peter Lux