Here you’ll find all the small print you might need to reference in regards to how we collect, use and store your data. Aquascutum is committed to protecting your privacy. We do not use the information you provide to us to learn any more about you other than what is required to fulfil your orders, to provide you with an improved shopping experience, or as otherwise detailed in these terms. Any contact details gathered through press or customer enquiries will not be used for marketing purposes unless otherwise requested by the individual. For the purpose of the Data Protection Act 1998 (the Act), the data controller is Aquascutum Limited. Information we may collect from you We may collect and process the following data about you: • Data which you provide when you create an online account in order to purchase any products; • Data which you provide when requesting any marketing information or when you enter any promotions; • Details of transactions you carry out through our website and of the fulfilment of your orders; • Details of your visits to our site and the resources that you access. How we store your data We will keep the data that we collect from you on a secure server and we will fully comply with all applicable UK data protection legislation from time to time in place. How we use your data We will only use your data for processing your orders and administering your online account and to provide you with information, products or services that you request from us or which we think may interest you, where you have consented to be contacted for such purposes. We may also use your data, or permit selected third parties to use your data, to provide you with information about goods and services that may be of interest to you, and we or they may contact you about these by post or telephone. If you are an existing customer, we will only contact you by electronic means with information about goods and services similar to those that were the subject of a previous sale to you. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please tick the relevant box situated on the form on which we collect your data or on the form used to create your online account. You have the right to ask us not to process your data for marketing purposes. We will usually inform you before collecting your data if we intend to use it for such purposes or if we intend to disclose it to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting Customer Services. Please note that if we remove your personal information from our databases, any online account that you have created will be cancelled. How we might disclose your data We may disclose your data to any other company within Aquascutum’s group of companies from time to time. Any such company may use your data in accordance with the section of the terms headed “How we use your data” and in such event, any reference in that section to “we” or “us” will be a reference to such company. We may disclose your data to third parties in the event that we sell or buy any business or assets, in which case we may disclose your data to the prospective seller or buyer. If a third party acquires us, or substantially all of our assets, data we hold about you will be one of the transferred assets. We may disclose your data to third party payment service providers from time to time engaged by us or any group of companies from time to time in order to process any payment transactions made over this website.